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BUSINESS LETTER WRITING AND FORMATTING


BUSINESS WRITING - KEEP IT CLEAR AND CONCISE                                                


WORD SELECTION: KEEP YOUR TONE POSITIVE

When you meet face-to-face in a business setting, your words are backed-up by an array of gestures, expressions and eye contact.  This isn't possible with the written word, so it's even more critical to choose your words carefully.  When writing for a business audience, use words that communicate a positive message. Even when delivering unpalatable news, make sure you couch it in a positive way.  Consider this positive sentence ('I'm pleased to report that your order will be delivered on Friday 8th September.'), as opposed to this negative sentence ('Unfortunately, your order won't be ready to send until Friday 8th September.')   Ask  yourself:  Do I sound natural?  Is my message courteous?  Am I using a sincere tone?  


SALUTATIONS AND COMPLIMENTARY CLOSINGS

The salutation is usually placed two or three lines below the address in a business letter.  If you know the name of the addressee, use it.  If you only know the person by title, then this forms the salutation, eg. 'Dear Financial Controller'.  If neither the name nor the title is available, then 'Dear Reader' is your best option.  NEVER use 'Dear Sir/Madam' or 'Gentlemen'. These are horribly old-fashioned and will make your business letter seem dated.  For a summary of acceptable formal and informal salutations, click here.

The complimentary closing appears two or three lines below the last line of the body.  Only the first word is capitalized.  Ensure your closing matches your salutation in terms of style, ie. formal, informal or personal.  The best rule of thumb is:  If you are lacking details about the person you're writing to, FIND OUT!  A phone call will usually provide the information needed, and will ensure your salutation and closing are both accurate and courteous.