WORD SELECTION: KEEP YOUR TONE POSITIVE
When
you meet face-to-face in a business setting, your words are backed-up
by an array of gestures, expressions and eye contact. This isn't
possible with the written word, so it's even more critical to choose
your words carefully. When writing for a business audience, use
words that communicate a positive message. Even when delivering
unpalatable news, make sure you couch it in a positive way.
Consider this positive sentence ('I'm pleased to report that your order will be delivered on Friday 8th September.'), as opposed to this negative sentence ('Unfortunately, your order won't be ready to send until Friday 8th September.')
Ask yourself: Do I sound natural? Is my message
courteous? Am I using a sincere tone?